Hotel Opening Consultant
for Independent and Boutique Properties
You are about to open a hotel. Who on your team has done that before?
The contractor has a schedule. The business does not.
The hands-on opening or reopening engagement. Brand and budget to first guest, ten phases in the right order, on site nationwide, run by an operator who has opened eight hotels from concept to ribbon-cutting and repositioned four more. Every Launch starts with a Plan. Quoted per project.
8 hotels opened from concept to ribbon-cutting · 4 repositioned · on site nationwide
For the listing in hand, the offer in escrow, or the conversion being penciled.
Below, a board from a project mid-flight, and the city brief, the labor budget and the improvements program from a Plan delivered this September. Yours reads the same way, on your phone, updated every week.
- Concept and positioning
- Brand identity
- Budget and year-one model
- Systems selection and setupIn progress
- Sales and distribution buildIn progress
- Hiring plan and org chartNext
- Standards and trainingNext
- Marketing launch
- Soft opening
- Public opening and handoff
A sample board, mid-project. Yours reads the same way, on your phone, updated every week.
The brief for the city, the $786,500 improvements program and the $585,000 labor budget, from the delivered Plan.
Hotel use in this zone needs a conditional use permit. The city's pre-application review is the confirmed first step, so the conversion is planned at the same unit count, with no added keys assumed until the city says otherwise.
Exterior work runs through design review. Millwork and furnishings ordered before January 1, 2027 avoid announced tariff increases of 30 to 50 percent.
Two paragraphs from the brief written before the owner's first meeting with planning.
The capital plan from the walk of the property, checked against Coachella Valley cost benchmarks, contractor bids pending.
Main pool zone Deck, coping, equipment and chiller, loungers, cabanas, grill pergola, safety gates | $250,000 |
Spa courtyard and second pool Adults-only positioning | $150,000 |
Fountain refurbishment | $50,000 |
Landscape and trees Pool privacy hedging, planters, a palm allee, statement trees | $50,000 |
Exterior lighting and sconces Palm uplighting | $40,000 |
Gates, railings, exterior paint, unified unit doors | $60,000 |
Concrete and walkways Accessibility included | $50,000 |
Signage and a commissioned art walk | $25,000 |
Laundry room build-out Two commercial washers, two dryers, folding tables; serves the hotel and outside businesses | $40,000 |
Contingency, 10% | $71,500 |
| Total improvements | $786,500 |
Self-managed staffing built around guest experience agents: self check-in arrival, hosts on site who curate the stay and run the income streams. Wages respect the 2026 California floor; burden at 25 percent.
| Position | FTE | Rate | AnnualAnnual, with burden |
|---|---|---|---|
| Guest experience agents | 2.5 | $22.00 | $143,000 |
| Housekeepers | 4.0 | $19.00 | $197,600 |
| Houseperson | 1.0 | $17.00 | $44,200 |
| Maintenance tech | 1.0 | $25.00 | $65,000 |
| General manager, oversight share | 1.0 | $45.00 | $117,000 |
| Night audit, remote answering service | $1,500 a month | $18,000 | |
| Total labor, 9.5 FTE plus remote night audit | $585,000 | ||
From a Plan delivered in September 2026 for a 38-key conversion in the California desert, shared with the owner's permission and without the property's name.
Ten phases, on site nationwide, run by an operator who has opened eight hotels from concept to ribbon-cutting.
Concept to ribbon-cutting.
One operator, not a committee.
Eight hotels opened from scratch, four more repositioned after renovation or ownership transitions. This is the work I love most, and where the difference between an operator and a consultant is most visible.
Three steps. No pitch deck.
A 15-minute consultation
You pick the time. We cover the property, the timeline, and what stage the project is at: concept, under construction, or close to opening. If it is not a fit, I will say so.
The Modern Hotel Plan
Flat, priced up front: the demand, the math and the value, so the Launch is built on numbers that hold. Every Launch starts with a Plan.
8 hotels opened from concept to ribbon-cutting, 4 more repositioned after renovation or ownership transitions.
The Modern Hotel Launch, quoted per project
Brand and budget to first guest, ten phases, on site nationwide, run by the operator who will be in the building when it happens. Daily revenue management picks up once you are open.
The revenue work
does not stop at the ribbon.
Once the hotel is open, the daily pricing, the booking sites and the group inquiries hand off to daily revenue management, so the revenue function is there from the first guest. One flat monthly fee, nothing on commission, one full cycle to start and then month to month. You keep every login and every export.
Adam Ramirez.
Operator first.
Adam has spent 10+ years opening, repositioning and running independent and boutique hotels, many of them in Palm Springs, and still prices hotels every morning. Ramirez Hospitality Group is how an owner gets that work without hiring for it.
The method is the product and it lives in your own accounts: every rate plan, rule and piece of data belongs to you. A second contact is named on every account. If you wanted to take it over tomorrow, you could.
- ·8 hotels opened from concept to ribbon-cutting
- ·4 properties repositioned after renovation or ownership transition
- ·50+ independent and boutique hospitality properties worked with
- ·$10M+ in annual hotel revenue managed
- ·6 funded feasibility projects with full pro formas
See the ten phases. Play them in five minutes.
You bought a hotel and it opens in 90 days. Pick your guest, build, set up your systems, hire, market and cut the ribbon. Every choice costs money and days. At the end you see your hotel set up, and what each skipped phase cost.
A learning tool, not a toy. Free, no sign-up. The same ten phases an opening engagement runs, in the same order.
What owners ask before opening.
I have a general manager for that.+
A general manager runs a hotel that exists. An opening is a different job. It hands the building to the manager at the end; the revenue partner stays.
What does the Launch cost?+
Quoted per project after the Plan, because scope moves with the property. The Plan is a flat fee, priced up front.
We are repositioning an open property.+
The reset is the same discipline, compressed. Four of the hotels on the track record were repositioned this way.
Tell me about
the project.
Five fields, then pick a time for a 15-minute consultation.
Book an Opening Consultation
Fifteen minutes on the stage, the budget and the date. If a Launch is not the right size for the project, I will say so.
Text consent is optional. The Launch is quoted per project after the Plan.