<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
        xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9
          http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">

  <!-- Homepage -->
  <url>
    <loc>https://ramirezhospitality.com/</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Flagship conversion page -->
  <url>
    <loc>https://ramirezhospitality.com/revenue-management</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>

  <!-- Lead generation -->
  <url>
    <loc>https://ramirezhospitality.com/audit</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.90</priority>
  </url>

  <!-- Services hub -->
  <url>
    <loc>https://ramirezhospitality.com/services</loc>
    <lastmod>2026-05-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- Niche service pages -->
  <url>
    <loc>https://ramirezhospitality.com/openings</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.80</priority>
  </url>

  <url>
    <loc>https://ramirezhospitality.com/tech-stack</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

  <url>
    <loc>https://ramirezhospitality.com/feasibility-study</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.80</priority>
  </url>

  <!-- Social proof -->
  <url>
    <loc>https://ramirezhospitality.com/case-studies</loc>
    <lastmod>2026-05-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

  <!-- Thought leadership (GEO signal) -->
  <url>
    <loc>https://ramirezhospitality.com/insights</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.70</priority>
  </url>

  <url>
    <loc>https://ramirezhospitality.com/insights/what-is-a-motel-making-250k-a-year-actually-worth</loc>
    <lastmod>2026-08-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.65</priority>
  </url>

  <!-- Free resource library -->
  <url>
    <loc>https://ramirezhospitality.com/downloads</loc>
    <lastmod>2026-08-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.60</priority>
  </url>

  <!-- E-E-A-T signal -->
  <url>
    <loc>https://ramirezhospitality.com/about</loc>
    <lastmod>2026-05-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.65</priority>
  </url>

  <!-- Contact -->
  <url>
    <loc>https://ramirezhospitality.com/contact</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.60</priority>
  </url>

  <!-- Legal -->
  <url>
    <loc>https://ramirezhospitality.com/privacy</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.30</priority>
  </url>

  <url>
    <loc>https://ramirezhospitality.com/terms</loc>
    <lastmod>2026-08-28</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.30</priority>
  </url>

</urlset>
