Ramirez Hospitality GroupThe Modern Hotel System

You're booked. Your Modern Hotel System Call is on the calendar.

The confirmation and calendar invite are in your inbox. It is a real talk about your hotel, one engine at a time, not a sales pitch. About ten minutes of prep now makes the thirty minutes count.

Length30 minutes
WithAdam Ramirez, himself
WhereThe link in your invite
BringYour last twelve months
Prep: 0 of 7 doneStart the prep
Before the call

Three steps. About ten minutes.

Your ticks and your question stay on this device, so you can come back to them.

1Write down four answersAbout 2 minutes · from memory

Round numbers are fine. Nobody has these exactly.

2Look at your hotel the way a guest doesAbout 5 minutes · on your phone

Guests do these three things before they book. Most owners never do.

3The one question to lead withAbout 1 minute

If the call only answered one thing, what should it be?

Saved on this device as you type.

What we will not ask for: your rates, room types, policies or listings. Adam looks those up himself before the call.

What we'll look at

Four engines. The missing one is where the money goes.

Every guest finds you, compares you, books you, stays and comes back. Each step runs on one of four engines. Most boutique hotels run two or three. The call goes through all four, using your last twelve months.

Engine one

Pricing

Revenue management software in your name, a rate for every room type and season, and rates worked every day.

At the LincolnPricing scored 10. Seven weeks after the new rates went live, bookings were coming in $40 a night higher.
Engine two

Distribution

A website that books in one screen, booking sites and metasearch set up to send the guests you want, and your Google listing linked to you.

At the LincolnNow 73% of new revenue books on the hotel's own site.
Engine three

Sales

Group rates, proposals, RFP responses, planner listings and a follow-up process for weddings, retreats and buyouts.

At the LincolnGroup rates and buyouts were part of the $55K to $185K the audit found.
Engine four

Systems

The right cloud property system, set up correctly and connected to pricing, the booking engine and every channel.

At the LincolnConnecting pricing software to its cloud system is what let rates move every day.
The system on a real hotel

The Lincoln, Marfa. First call to results.

A Marfa boutique with a guest reputation most hotels would kill for and two flat years of revenue. Here is how the same process played out.

  1. Aug 10Day 0First call

    The owners' problem: pricing, and cash flow that swung month to month.

  2. Aug 14Day 4The audit

    41 out of 100. Guests scored it an A, pricing scored 10.

  3. Aug 24Day 14They signed

    The build started.

  4. Sep 11Day 32New pricing live

    A rate for every room type and season, loaded into Duetto.

  5. Sep 30Day 51First review

    Nights ahead of last year. Rates were next.

  6. Oct 28Day 79Rates up, bookings up

    On the books against the same day last year.

+59%room nights on the books, Nov to Apr (416 vs 261)
+$23average rate on the books ($218 vs $195)
+$40October booking rate ($217 vs $177), with more nights
73%of new revenue booked on the hotel's own site

"Now's the time to take advantage of this. I couldn't have come in a better time, and I appreciate the work you do."

Clark Childers, co-owner, The Lincoln

Cloudbeds and Duetto data, booked by October 27, 2026 against the same date in 2025. Results with the new pricing in place, alongside a strong Marfa fall.

On the day

Thirty minutes. Just talk.

Your part

Find the link

It is in your confirmation email and the calendar invite. Join from a laptop or a phone in a quiet spot.

Your part

Have your numbers open

Your property system on a laptop helps. Not required. Your four answers from the prep are enough.

Adam's part

He has done his homework

He reads your booking answers himself and looks up your hotel online before the call, so you will not repeat what you already wrote.

Together

You leave with the read

Which engine is costing you the most, and what fixing it would look like at your hotel, whether or not you build.

If it's a fit

Here's what happens next.

Your part

You say yes and give access

Access to your property system and booking sites, so we work in your accounts. Everything we build stays yours.

Our part

The build

All four engines set up for your hotel. New pricing goes live once you approve the rate strategy.

Together

Run with you

Rates worked every day, and a review with you every two weeks on the same kind of report the Lincoln owners get.

Together

Your numbers

Room nights, average rate and direct share on the books against the same day last year, so you see what changed and when.

Need a different time?

Reschedule from your invite.

The confirmation email has a link to move or cancel the call. Or reply to it and Adam will sort it out.