OfficeGThe Manager's Office
I·Hotel management · Palm Springs and the Coachella Valley

Your hotel, run by
an operator who lives in Palm Springs.

Full management for independent and boutique hotels in Palm Springs and the Coachella Valley: the team, the operations, the revenue and the P&L, run on property by the person who answers for the number. Not a regional office three states away.

  • On propertyPalm Springs and the Coachella Valley, in person
  • The whole P&LBudget, costs and revenue, ours to answer for
  • In your nameEvery account, contract and login stays yours
  • One operatorThe person accountable is the person you call
On property inPalm Springs, Palm Desert, Rancho Mirage, Indian Wells, La Quinta, Cathedral City, Indio and Desert Hot Springs, and the rest of the Coachella Valley.
The keys · handed over
II·What a hotel management company does, on property

Not advice.
The hotel, run.

A consultant sends a report. A management company sends a manager. Under management, RHG owns the day: the staffing, the standards, the prices, the vendors and the number at the end of the month. You see the financials and the person responsible for them.

  • The team and the day

    Hiring, scheduling, standards and the calls a general manager makes every day. Made by the operator, on property, not reported to you after the fact.

  • Revenue, with authority

    Prices set every day, the booking sites worked, groups priced and contracted. Done directly, not proposed to an owner three time zones away.

  • The whole P&L

    The budget, the cost line and the revenue line, ours to answer for. Vendors, payroll and the maintenance list included.

  • The building

    Preventive maintenance, the punch list, the capital plan and the contractors, run from the property, not from a ticket queue.

Eight parts · installed and run
III·The Modern Hotel System

The system, installed.
Then run, every day.

Every hotel we manage runs on the same eight parts, set up in the owner's name. The difference under management is who operates them: we do, on property, with the results in your monthly report.

  1. 01
    The rooms
  2. 02
    Your website and booking engine
  3. 03
    The booking sites and Google
  4. 04
    The revenue system
  5. 05
    The guest list
  6. 06
    The extras
  7. 07
    The front desk system
  8. 08
    The team
Walk through the system
Now opening · Palm Desert
IV·Opening now

We don't just advise on openings.
We are opening one.

The Modern Hotel Launch is under way: systems, distribution, revenue and standards, built before the first guest. Management follows the opening, and so does the case study.

The case studies
Launching now
The International Hotel & Suites
Palm Desert, California
The Modern Hotel Launch · concept to first guest
The register · every hotel, by name
V·The hotels

Eight opened. Four repositioned.
Every one on the wall, by name.

Most of them within twenty minutes of this office. The openings ran from the pro forma and the permits to the first guest; the repositionings took a hotel that was open and made it earn.

  1. Opening now01

    The International Hotel & Suites

    Palm Desert

    The Modern Hotel Launch, concept to first guest. Management follows the opening.

  2. Opened02

    The Paloma Resort

    Palm Springs

    $1.5M in year-one revenue. Featured in Travel & Leisure.

  3. Opened03

    Twist Palm Springs

    Palm Springs

    Condos and short-term rentals turned into a hotel. 60% of bookings direct.

  4. Opened04

    Limón Palm Springs

    Palm Springs
  5. Opened05

    The Stardust

    Palm Springs
  6. Opened06

    Dunes Palm Springs

    Palm Springs
  7. Opened07

    Bellevue Oasis

    Palm Springs

    The first pro forma built by hand, then the build itself, walkway by walkway.

  8. Opened08

    Float Palm Springs

    Palm Springs

    $1.2M in renovation financing secured.

  9. Repositioned09

    The Creekstone Inn

    Idyllwild
  10. Ran10

    Sands Hotel & Spa

    Indian Wells

    46 rooms, $5M a year. 9.8 on Expedia, 4.9 on Google. Condé Nast Traveler and Forbes.

  11. Ran11

    The Saguaro

    Palm Springs

    255 rooms. Into the top four hotels in Palm Springs on TripAdvisor.

The road in · four steps
VI·How it starts

It starts with a score,
not a contract.

Every management engagement begins with the audit, because the audit is where we learn the hotel before we take the keys. If it is not a fit, we say so on the call.

  1. 01
    A 15-minute fit callYou pick the time. We confirm the hotel is in Palm Springs or the Coachella Valley, hear what is not working under current management, and say whether the audit is worth your time.
  2. 02
    The Modern Hotel AuditFree. The hotel scored out of 100 across seven areas, every finding priced in dollars, with the evidence behind each number.
  3. 03
    The engagement, scopedScope of authority, the transition from your current operator, and the plan for the first ninety days, agreed in writing before anything starts.
  4. 04
    Day one on propertyAccounts, keys and the team handed over with RHG on site. Every system in your name from the first day.
Six hotels · one career
The hallway · Ten years of hotels

Walk the hall. Every frame is from the job.

Photographed by Adam, on the property: the dirt before the drawings, the rooms after, and the nights the doors opened.

A blank roadside sign on scaffolding at a property entrance, mid-rebuild
No. 01The sign, mid-rebuild
Load-in day for a brand takeover: lighting rigged along the roofline and ladders at every door
No. 02Load-in day
A king room with a chevron wood feature wall and a hanging rattan chair
No. 03A king room, after
Patio dining with pink umbrellas, pink cabanas and yellow chairs beside a pool
No. 04Lunch by the cabanas
A long dinner table dressed in black linen on a balcony at dusk
No. 05An intimate dinner at dusk
A hotel courtyard at night: yellow doors, a lit fire pit and a glowing pool
No. 06The courtyard, as built
End of the hallThree rooms ahead.Keep scrolling
01 / 06The house continues
VIII·Who does the work

Adam Ramirez.
Operator first.

Adam has spent 10+ years opening, repositioning and running independent and boutique hotels, many of them in Palm Springs, and still prices hotels every morning. Ramirez Hospitality Group is how an owner gets that work without hiring for it.

The method is the product and it lives in your own accounts: every rate plan, rule and piece of data belongs to you. A second contact is named on every account. If you wanted to take it over tomorrow, you could.

The track record
  • ·8 hotels opened from concept to ribbon-cutting
  • ·4 properties repositioned after renovation or ownership transition
  • ·50+ independent and boutique hospitality properties worked with
  • ·$10M+ in annual hotel revenue managed
  • ·6 funded feasibility projects with full pro formas
Bill Waters
“Proactive about setting rates, not reactive. He always had a strategy instead of reacting to what everyone around us was doing, and he did it for every property.”
Bill WatersCFO, La Mesa RV. Former Controller, LIT Property Group
Properties opened, repositioned, or run

Photographed by Adam, on the job.

Asked at the front desk
IX·Common questions

Asked by owners,
answered plainly.

Do you manage hotels outside Palm Springs and the Coachella Valley?

No. On-site management is limited to Palm Springs and the Coachella Valley, because being physically on property is central to how RHG runs a hotel. If you own a property here and live elsewhere, that is exactly the owner this fits: the hotel being local is what matters, not where you are.

Which cities do you cover?

Palm Springs, Palm Desert, Rancho Mirage, Indian Wells, La Quinta, Cathedral City, Indio, Desert Hot Springs and the rest of the Coachella Valley. The office is in Palm Springs; every managed hotel is within a short drive of it.

How is management different from Revenue Management Services?

The subscription is the revenue department: RHG sets and moves your prices inside rules you set, works the booking sites and prices your groups, while you keep running the hotel. Management is RHG running the hotel: the team, the operations, the building and the whole P&L.

Can you take over a hotel that is open and struggling?

Yes. The reset is the same discipline as an opening, compressed: the audit first, then the systems, the pricing and the standards put right in order. Four of the hotels on the track record were repositioned this way.

Who is actually on property?

RHG is operator-led and small on purpose. The person accountable for your P&L is the person you talk to, not an account manager reporting up through a regional office.

Is RHG looking to grow beyond management contracts?

Yes, and it is worth saying plainly: the long-term direction is owning and operating properties directly, and a management engagement is sometimes the first step in that conversation. That is not a condition of working together. It is context, in case it interests you as an owner.

Now taking hotels

Own a hotel in the valley?
Let's start with the score.

A 15-minute call with Adam, then the free audit. If management is the right move, the plan comes from the findings.

Ramirez·Hospitality
By Adam Ramirez

Operator-led hotel management, revenue and opening consultancy for independent and boutique hotels, motels and inns. Based in Palm Springs, California.

760-969-9249
[email protected]
351 E Via Carisma, Palm Springs, CA 92264 · Working nationwide
Begin
Book The Modern Hotel Audit

Mon–Fri 8a–6p PT · Weekends by appointment

Ramirez Hospitality Group is an operator-led revenue and opening consultancy for independent and boutique hotels, motels and inns, based in Palm Springs, California and working nationwide. On-site hotel management across the Coachella Valley: Palm Springs, Palm Desert, Rancho Mirage, Indian Wells, La Quinta, Cathedral City, Indio and Desert Hot Springs. Three offers: The Modern Hotel Audit (free, the hotel scored out of 100 across seven areas and sized in dollars); the revenue management subscription (three plans, Essentials, Growth and In-House, each a flat monthly fee, nothing on commission, no software included in the fee); and The Modern Hotel Plan (a flat-fee feasibility study, priced up front) followed by The Modern Hotel Launch (the opening and reopening engagement, quoted per project). Founded by Adam Ramirez: 10+ years · 50+ hospitality properties · 20% average revenue lift*; eight hotels opened from concept to ribbon-cutting, four repositioned, $10M+ in annual hotel revenue managed, six funded feasibility projects.

*At hotels that had never done revenue management before RHG set the rates.

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