Every road here leads
to the same hotel.
One built to earn, in your name.
One hotel, built to earn: the rooms, the website, the booking sites and the guest list, in your name, with a revenue partner who answers for the number.
The Audit scores your hotel against it, free. The Plan designs it before you buy. The Launch installs it before you open. Revenue Management runs it every day after that. Four ways in, one hotel at the end.
Eight parts.
Each one earns, or it isn't in.
A modern hotel is not a hotel with software. It is a hotel where the rooms, the website, the booking sites and the guest list are built to work as one, and every account is in the owner's name.
- 01The roomsEvery room type priced on its own, every season, with a floor and a ceiling.
- 02Your website and booking engineYour own front door becomes the best place to book, with no commission on it.
- 03The booking sites and GoogleExpedia, Booking.com, Airbnb and your Google listing priced together, so none undercuts your own site.
- 04The revenue systemDuetto, Lighthouse or Hotelitix, set up in your name at partner pricing, checked three or four times a day.
- 05The guest listYour guest database and email: the pre-arrival note, the return offer, the repeat booking.
- 06The extrasPets, early check-in, late check-out and packages, priced and shown before payment.
- 07The front desk systemProperty management, payments and keys, chosen so they talk to each other.
- 08The teamTrained to a written standard and to sell: the desk posts the add-on, the manager reads the report.
- Pink House$333
- Deluxe Two-Queen$273
- Casita$207
- Deluxe Queen$191
- Queen Suite$183
- Bomb Shelter$168
Average rate on the books for November and December, by room type, from $168 to $333. Before September every room sold within a few dollars of the others.
of The Lincoln's new room revenue books on the hotel's own website, with no commission on it. In August it was the cheapest place to book the hotel.
Same room, same night, shopped in August: $164 on the hotel's site, $223 on Expedia.
The system is a building.
Here it is, part by part.
Every part of this hotel is one phase of the Launch, in the order an opening runs: the systems go in before the roof, the booking sites sell before the first night, and pricing is live before the ribbon is cut. Pause it, drag it apart, or tap any part.
Built in your name.
Run with a partner.
No software is included in our fee, and none of it is ours. The system belongs to the hotel. What we bring is the design, the install and the person who answers for the number every month.
Signed partners with Duetto, Lighthouse and Hotelitix; the audit picks the one that fits, set up in your name at partner pricing.
In your name
Every account, contract and login is yours. If we part ways, nothing leaves with us.
Connected
A price changes once and shows everywhere: the booking engine, the channels, the revenue system and the guest list talk to each other.
Your guests stay yours
The guest list is a hotel asset, not a booking site's. The system is built to bring guests back to your own front door.
A partner answers for the number
The system does the counting. We make the call, go over it with you every two weeks, and answer for the result.
Already open, or about to be?
Both doors lead here.
I run a hotel.
- The Modern Hotel Audit
Free. Your hotel scored out of 100 against the system, every gap priced in dollars.
- Revenue Management Services
The gaps closed and the prices set every day, for one flat monthly fee.
I'm about to own one.
- The Modern Hotel Plan
The system designed before a dollar is committed: demand, the math, the value.
- The Modern Hotel Launch
Installed in ten phases, on site, in your name, with pricing live before the first guest.
- Revenue Management Services
Switched on before opening night, so the partner who built it stays.
Prices checked three or four times a day, a review every two weeks, one flat monthly fee. Nothing on commission.
See the three plansWant the whole hotel run for you, on property? Hotel management in the Coachella Valley
We are building one right now.
Watch it happen.
The owners of a twelve-room hotel in Marfa came to us in August with two flat years and a website that was the cheapest place to book their own rooms. The audit scored the hotel 41 out of 100. The system went in part by part, pricing first, and we publish the work as it happens: every move, every review, every number, with the owners' permission.
a night on October bookings vs last October
room nights on the books, Nov to Apr
returning guests among the last 226 bookings
- Aug 10First call
The owners' worry: pricing, and cash flow that swung month to month.
- Aug 14The audit
41 out of 100. Pricing scored 10. The hotel's own website was the cheapest place to book it.
- Aug 24Signed
Revenue management on the Growth plan.
- Sep 11New pricing live
A full rate calendar by room type and season, loaded and running.
- Sep 30First review
Nights ahead of last year. Every move written up, every move reversible.
- Oct 15183-night audit
Every night through March checked; ceilings raised where nights sold ahead of pace.
- Oct 28Second review
Average rate on the books $23 ahead. The owners asked for the next project.
Pricing stopped being the conversation. Growth started.
Seven weeks after the new pricing went live, the owners asked us to take on three more projects. The pricing work earned the next one.
- A new direct-booking website
With the booking engine built in properly, packages, and a page for guests' pets.
- A loyalty program
Low-cost perks for returning guests, who were 29 of the last 226 bookings.
- Their team, trained
So the staff can update the new site themselves.
29 of the 226 reservations since go-live (13%) were returning guests. That number made the case for the loyalty program.
A gallery
among the galleries.
Marfa is an art town, and the Lincoln's guests come for it. So the new website is being designed the way the town hangs its work: one room to a wall, the booking engine built in, the pets' page the owners asked for. The hotel's own front door, made worth walking through.
Four screens from the design board, October 28. Still in review with the owners: which photo goes with which suite is theirs to confirm, and the prices shown will be live from their booking system. Seven weeks of pricing earned this project. The website is part two of the system.
On the books as of October 27, 2026, against what was booked by the same date last year, day-of-week aligned. Seven weeks of data, in a strong fall for the town, so read these as results with the new pricing in place, not as credit for every night.
Yes, AI prices hotels now.
We use it every day.
The question we hear most: can't software do this for me? Partly, yes. A good revenue system watches the market all day and suggests a price for every night. We run three of them, and we are signed partners with all three.
What the system can't do is know your hotel. It doesn't know the wedding block that will cancel, the road closure next month, or that your best reviews come from the rooms it wants to discount. Left alone, it prices to the market. Someone has to decide which suggestions to take, set the rules it works inside, and answer for the result.
That is the job. The AI does the counting, and we make the call. Our models and our team check your prices three or four times a day, every day, in your own account.
What the AI does
- ·Reads every competitor rate, every day
- ·Forecasts demand from how fast you are booking
- ·Suggests a price for every night of the year
- ·Flags the moment the market moves
What we do
- ·Pick the system that fits your hotel
- ·Set the floors, ceilings and rules with you
- ·Take, change or overrule each suggestion
- ·Fix what the software can't see: listings, channels, the booking engine
- ·Answer for the number, every month
Signed partners with all three. The audit decides which one fits your hotel, set up in your name at partner pricing.* No software is included in our fee.
*Special partner rates currently apply to Duetto and Hotelitix.
You could buy the software and run it yourself. Most owners who try end up with a very good tool nobody has time to open.
Tell me where your hotel is.
I'll tell you which door.
Every call is with Adam. If the system is not the right size for your hotel, he will say so.