You're booked.
Here's how to get ready.
Your 15-minute opening consultation with Adam is on the calendar: where the property stands, the date you are aiming at, and which of the ten phases you are in. A conversation, not a script. The Launch is quoted per project, after the Plan.
- When
- The time you picked. It is in your email and your texts.
- How long
- 15 minutes.
- With
- Adam Ramirez, himself. He reads your form before the call.
- You bring
- This list. 0 of 7 ready.
Three steps.
About ten minutes.
Tick each one as you go. Your ticks stay on this device, so you can come back to the list later. Rough answers are fine. “Not sure” is a real answer.
Jot down four answers.
Do not export or download anything yet. That comes later, only if you go ahead.
Target opening, where construction or renovation stands, what is signed and what is not.
Why Adam asks: the date sets the order of the ten phases.
The name, the feel, the room count, the price you have in mind. A sentence each is plenty.
Why Adam asks: the guest and the price have to fit the market.
Who is in place, and which property system and booking engine are chosen. “Not yet” is the most common answer, and a useful one.
Why Adam asks: booking sites can only go live once the systems are chosen.
The pre-opening budget as it stands, and who signs. Every Launch starts with a Plan; if there is no Plan yet, the call sorts that first.
Why Adam asks: every phase has a cost, and the budget decides the order.
Look at the market the way a guest does.
The concept and the price have to fit the market. Five minutes on your phone shows you what guests already see.
- Check one
Pick a Saturday.
Write downWhat do the nearby hotels charge?
- Check two
Look at its photos and its top review.
Write downWhat do guests love about it?
- Check three
If it has one yet. See what comes up.
Write downIs the name taken? Does anything confusing show up?
Pick your one question.
The call goes fast. Lead with the thing you most want answered, and the call goes there first.
This stays on your device. Nothing is sent anywhere.
0 of 7 ready. That is plenty, even if it is not all of them.
Show up as you are.
Adam does his homework too.
Find the link
It is in your confirmation email and text. Can't find it? Check your spam folder.
Have the plan open
The budget and the timeline, if they exist. On a laptop if you can. Not required.
Just talk
No slides, no script on either side. A conversation about your hotel that covers what matters to you.
Adam's side
He reads your form himself before the call, so you will not repeat what you already wrote.
Where are you
on the line?
Most owners arrive between phases II and V with phase VIII already started. The call finds the order.
- IConcept and positioning
- IIBrand identity and creative direction
- IIIPre-opening budget and year-one model
- IVSystems selection and setup
- VSales and distribution build
- VIHiring plan and org chart
- VIIStandards and training
- VIIIMarketing launch
- IXSoft opening
- XPublic opening and handoff
If it's a fit,
here's what happens next.
Nothing starts until the Launch is quoted, in writing.
- 1
The Plan
If there is no feasibility study yet, it comes first: demand, the math, the value.
- 2
The quote
The Launch priced for this project, in writing, before anything starts.
- 3
The ten phases, in order
Brand and budget to first guest, on site nationwide. Booking sites live early, systems set up in your name.
- 4
The handoff
Public opening, then Revenue Management Services picks up the daily pricing so the revenue work is there from the first guest.
Pick another time.
Book a different slot here and Adam sees the change. No need to explain.