You're booked.
Here's how to get ready.
Your 45-minute call with Adam is on the calendar: the property, the numbers you have, and the decision in front of you. No script. The Plan is scoped and quoted on that call, before any work starts. About ten minutes of prep makes the call count.
- When
- The time you picked. It is in your email and your texts.
- How long
- 45 minutes.
- With
- Adam Ramirez, himself. He reads your form before the call.
- You bring
- This list. 0 of 7 ready.
Three steps.
About ten minutes.
Tick each one as you go. Your ticks stay on this device, so you can come back to the list later. Rough answers are fine. “Not sure” is a real answer.
Jot down four answers.
Do not export or download anything yet. That comes later, only if you go ahead.
Address or market, the rooms you would end up with, and its state today: operating, closed, land, or a conversion.
Why Adam asks: the market, the size and the state decide which numbers matter.
Asking price or construction estimate, how it would be paid for, and the date you are working against.
Why Adam asks: the price and the money decide whether the math can work.
A broker's pro forma, an appraisal, plans, the financials if it operates.
Send as-is. A broker's pro forma is a sales document; we still want to see it.
Why Adam asks: it shows what is already known and what still needs checking.
Buy, build, convert, or walk. And what would make you walk.
Why Adam asks: the Plan is built to answer that question, not to sell you a hotel.
Take a quick look at the market.
Demand is the first question the Plan answers. Five minutes on your phone gives you a feel for it before the call.
- Check one
Pick a Saturday next month.
Write downThree nearby hotels and their prices.
- Check two
The same three hotels, a weeknight.
Write downHow much lower is the weeknight price?
- Check three
The newest ones, good and bad.
Write downWhat do guests love? What do they complain about?
Pick your one question.
The call goes fast. Lead with the thing you most want answered, and the call goes there first.
This stays on your device. Nothing is sent anywhere.
0 of 7 ready. That is plenty, even if it is not all of them.
Show up as you are.
Adam does his homework too.
Find the link
It is in your confirmation email and text. Can't find it? Check your spam folder.
Have the numbers open
The pro forma, the estimate, the financials, whatever you have. On a laptop if you can. Not required.
Just talk
No slides, no script on either side. A conversation about your hotel that covers what matters to you.
Adam's side
He reads your form himself before the call, so you will not repeat what you already wrote.
Three questions,
in order.
Is the demand real?
Who already stays in this market, what they pay, when they come, and what would bring them here instead.
Does the math work?
What it costs, what it earns once stabilized, how it is financed, what it is worth when it is done.
What is the property worth?
By income, by comparable sales, and by cost. Which of the three the lender believes.
If it goes ahead,
here's what happens next.
Nothing starts until the scope and the price are in writing.
- 1Together
Agreement
The scope and the flat price in writing, signed before any work.
- 2Your part
Intake
Deal terms, plans, budget or estimate, the numbers you have, and a short memo on what you want from the property.
- 3Our part
The study
Market, model, value. Every projection points to a source or a stated assumption, listed on one page.
- 4Together
The readout
Confirm, re-price, or walk. All three are good outcomes. The decision is yours.
Pick another time.
Book a different slot here and Adam sees the change. No need to explain.